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Global Brands Group signs FIFA Official Store agreement...

Global Brands Group, the exclusive worldwide Master Licensee of FIFA, today signed a four year deal with retail magnate Fawaz Alhokair and Company (JSC)). The company delivered a strong retail plan and pledged that in 2010 it will open 14 FIFA Official Stores in four key regions in the Middle E...
August 21st 2010 / 0 Comment / Read More »

The Day Cause Marketing Die...

It was a cool and calm morning the day cause marketing died. Its demise went largely unnoticed by all the online news aggregators. The only remaining ...
August 22nd 2010 / 0 Comment / Read More »

Why Facebook Community Page...

I had been getting emails from clients all week. They were noticing new pages spring up on Facebook under their brand name. Only problem is they had n...
August 22nd 2010 / 0 Comment / Read More »

MEGA BRANDS REPORTS SECOND QUARTER 2010 RESULTS

MEGA Brands Inc. (TSX: MB) announced today its financial results for the second quarter and six months ended June 30, 2010. (All figures are expressed in US dollars.)   Net sales increased 12% to $78.8 million compared to $70.1 million in the second quarter of 2009. Net earnings were $1.2 mil...
August 27th 2010 / 1 Comment / Read More »

Marcus Jordan needs to get with the program.

No matter what shoes happen to be on Marcus Jordan's feet, he really has stepped in it now.   The University of Central Florida, where Jordan is a freshman basketball player, has a $1.9 million contract with Adidas that requires all Golden Knight athletes to wear...
August 31st 2010 / 0 Comment / Read More »

Maidenform Brands, Inc. Announces Tracy Paul & Company,...

PR Newswire: Fashion PR agency Tracy Paul & Company, Inc. has welcomed Maidenform Brands, Inc. as the latest addition to its client roster.  With offices in New York, N.Y. and N.J., Maidenform is a global intimate apparel company with a portfolio of established and well-known brands an...
August 22nd 2010 / 1 Comment / Read More »

Jordan Sneaker Choice May Cost University Mil...

Choosing to wear his legendary father's brand of footwear Wednesday night may have cost Marcus Jordan's college a multimillion-dollar sponsorship deal.   German sportswear giant Adidas won't follow through on a six-year, $3 million contract with th...
August 31st 2010 / 0 Comment / Read More »
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