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Diageo to switch focus to emerging markets

The change is the result of stagnant growth in Europe and Diageo's desire to deploy more resources to emerging markets. Matt Barwell, the European marketing and innovation director, has been appointed to Western Europe consumer marketing and innovation director. P...
July 13th 2011 / 0 Comment / Read More »

Maidenform Brands, Inc. Ann...

PR Newswire: Fashion PR agency Tracy Paul & Company, Inc. has welcomed Maidenform Brands, Inc. as the latest addition to its client roster.&n...
August 22nd 2010 / 1 Comment / Read More »

Pop Tarts’ Online Fa...

Welcome back for fall. I hope all readers else got some time off to recharge, as I did. &...
July 5th 2011 / 1 Comment / Read More »

Marcus Jordan needs to get with the program.

No matter what shoes happen to be on Marcus Jordan's feet, he really has stepped in it now.   The University of Central Florida, where Jordan is a freshman basketball player, has a $1.9 million contract with Adidas that requires all Golden Knight athletes to wear...
August 31st 2010 / 0 Comment / Read More »

Jordan Sneaker Choice May Cost University Mil...

Choosing to wear his legendary father's brand of footwear Wednesday night may have cost Marcus Jordan's college a multimillion-dollar sponsorship deal.   German sportswear giant Adidas won't follow through on a six-year, $3 million contract with th...
August 31st 2010 / 0 Comment / Read More »

Hindustan Unilever loses trademark case for S...

  Over a year ago, HUL had dragged the Kerala-based Thai Group to court for "infringing" on the Sunlight brand. The Thai Group is the parent company of Ashique Chemicals and Aghin Chemicals, which manufacture and market detergent brand SunPlus.   HUL's co...
August 11th 2011 / 1 Comment / Read More »

Think Disruptively to Transform Your Business

“The old mantra, ‘differentiate or die,’ is no longer relevant,” Luke Williams (a BRITE ’11 speaker) claims in his recently published Disrupt: Think the Unthinkable to Spark Transformation in Your Business. “The real mantra should be ‘differentiate all you w...
June 3rd 2011 / 0 Comment / Read More »
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