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Testing Headline

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December 11th 2011 / 0 Comment / Read More »

Media and marketing ...

A new study out by Marina Maher Communications and Keller Fay Group reports on what and wh...
July 5th 2011 / 0 Comment / Read More »

Brand marketing a bad inves...

I happened to see an online article on BNET recently with the headline: “Brand marketing = Bad investment”. Obviously, this got ...
July 5th 2011 / 0 Comment / Read More »

Digital and Social Innovation in Asia

About 60 of our Digital Influence strategists from across Asia descended upon Hong Kong last week for our Black Belt Summit. We had worksessions on a boat, a great meal on a "Thai" beach, and even bet on the ponies as we say in America. This is our 4th Summit in about a...
June 2nd 2011 / 1 Comment / Read More »

Return to Sender

A perfect storm is brewing for extended producer responsibility (EPR) in the United States—specifically EPR for packaging.   The combination of retailer and consumer demand for more sustainable packaging, municipalities’ tighter-than-ever waste management budgets and anxiety regar...
September 12th 2010 / 1 Comment / Read More »

Jordan Sneaker Choice May Cost University Mil...

Choosing to wear his legendary father's brand of footwear Wednesday night may have cost Marcus Jordan's college a multimillion-dollar sponsorship deal.   German sportswear giant Adidas won't follow through on a six-year, $3 million contract with th...
August 31st 2010 / 0 Comment / Read More »

Marcus Jordan needs to get with the program.

No matter what shoes happen to be on Marcus Jordan's feet, he really has stepped in it now.   The University of Central Florida, where Jordan is a freshman basketball player, has a $1.9 million contract with Adidas that requires all Golden Knight athletes to wear...
August 31st 2010 / 0 Comment / Read More »
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