Maidenform Brands, Inc. Announces Tracy Paul & Company, Inc. as Its Public Relations Partner

PR Newswire: Fashion PR agency Tracy Paul & Company, Inc. has welcomed Maidenform Brands, Inc. as the latest addition to its client roster.  With offices in New York, N.Y. and N.J., Maidenform is a global intimate apparel company with a portfolio of established and well-known brands and top-selling products. Tracy Paul's charge will be to work with Maidenform to create public relations campaigns that will build upon the brand's iconic heritage and elevate brand awareness.  With its extensive background in the intimate apparel arena, Tracy Paul & Company is a well-suited partner to promote Maidenform's platform for educating women on the importance of wearing the proper intimate apparel and shaping garments.

In addition to promoting the multiple brands under the Maidenform umbrella, Tracy Paul & Company will also work directly with the company's Director of Publicity, S.E. and Marketing, Norah Alberto, to update the press on the latest Maidenform news, including this month's announcement of its spokesperson, Mad Men costume designer, Janie Bryant.

"We're thrilled that Maidenform brought us on board at such an exciting time in the company's history.  We look forward to the opportunity to contribute to the growth of this iconic legend in the intimate apparel industry through our PR and brand marketing efforts," says Paul.

"The Maidenform team is extremely pleased to be joining the Tracy Paul family of brands. Their work is exemplary and their commitment to and understanding of the DNA and culture of our company is critical to preserving the long legacy that Maidenform has established over the last 88 years. Our strong financial performance coupled with our iconic brand and new partnership with Tracy Paul presents an exciting new period of growth for our company," adds Maidenform's Chief Marketing Officer, Lucille DeHart.

Tracy Paul & Company will be working primarily on the Maidenform, Flexees, Lilyette and Charmed brands.

About Maidenform Brands, Inc.

Maidenform Brands, Inc. is a global intimate apparel company with a portfolio of established and well-known brands, top-selling products and an iconic heritage. Maidenform designs, sources and markets an extensive range of intimate apparel products, including bras, panties and shapewear. During its 88-year history, Maidenform has built strong equity for its brands and established a solid growth platform through a combination of innovative, first-to-market designs and creative advertising campaigns focused on increasing brand awareness with generations of women. Maidenform sells its products under some of the most recognized brands in the intimate apparel industry, including Maidenform(R), Flexees(R), Lilyette(R), Control It!(R), Luleh(R), Sweet Nothings(R), Bodymates(R), Self Expressions(R) and Inspiration(R). Maidenform products are currently distributed in approximately 60 countries and territories outside the United States.

For sample and image requests please contact: Nancy Cuocci at Tracy Paul & Company Inc. 212.741.5459 x14 nancy@tracypaul.com

SOURCE Tracy Paul & Company Inc.